Officina Profumo-Farmaceutica di Santa Maria Novella sets its roots back to 1221. Founded as a Dominican friars conventum, it is renowned from its beginnings for the cultivation of medicinal plants, the formulation of perfumes and cosmetics, the creation of candles and liqueurs.

Its apothecary art legacy crosses more than eight centuries and it is deeply intertwined with Florence history, personalities and social tissue in an alchemy of tales and wonder. The oldest excellence brand in the world, Officina Profumo-Farmaceutica di Santa Maria Novella is a symbol of Italian beauty and craftsmanship in the world.