Under Frida Giannini’s creative directorship, Gucci has revisited its most authentic roots. The brand’s trove of iconic references has been re-explored: icons have been given a new life and a contemporary edge. Flora was resurrected and reworked on a range of Gucci accessories, including bags, shoes and watches—items that became instant bestsellers.
‘La Pelle Guccissima’ was launched in 2005 under Frida Giannini’s directorship, re-proposing the classic double G and horsebit motifs on heat-printed leather and other prestigious materials. Giannini’s collections, a celebration of both past and present, have continuously sparked a new fashion consciousness, setting off global trends and resulting in undisputed hits.
Gucci's leather goods and ready-to-wear continues to be 100% Made in Italy, a long-standing brand attribute that is an increasingly becoming an industry anomaly.
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