Azal, meaning ‘Eternity’ in Arabic, is the name of Al Tayer Group’s first undertaking in the area of multi-brand retail for luxury watches, fine jewellery and accessories.

The flagship Azal store is located at the fashionable Boulevard at Jumeirah Emirates Towers, with further stores located at Souk Madinat Jumeirah and Al A'ali Mall in Bahrain. Azal is designed to cater to the needs of discerning customers who desire contemporary style and excellence in watches and fine jewellery. Connoisseurs are promised a rewarding experience where high service standards, well-trained staff and superior quality products come together.

The following brands are available at Azal for which Al Tayer Group is the exclusive franchisee:

Jewellery: Aaron Basha Alfieri & St John*, Antonini Azza Fahmy*, Damiani, Faraone Mennella, Garrard, Gucci, Guy Ellia*, H. Stern John Hardy*, Judith Ripka*, Messika, Nada G, New Italian Art, Neil Lane*, Pianegonda*, Stephen Webster*, Theo Fennell*, Victoria Casal, Viviane Debbas*

Watches: Alain Silberstein*, Backes & Strauss, Bedat & Co, BRM*, Clerc Cvstos Guy Ellia*, Jacob & Co**, Linde Werdelin, Mazzuoli, U-Boat*, Van Der Bauwede, Vulcain

Pens: Caran D'Ache, Jaguar, Pucci, Omas Tibaldi

* indicates brands available in Azal Bahrain
** indicates brands for which Al Tayer Group is not the exclusive franchisee